Scale of site reduced to linear infill of frontage

It is unsound to allocate a site which (as stated) adjoins the River Waveney Valley to the east with no hard boundaries, roads or visual breaks to enclose or separate the site from the wider landscape setting of The Broads. Increased development in this location will unavoidably lead to negative impact upon this scenic back drop. The site intrudes on the open countryside of the River Valley and does not offer an infill of the building pattern in Earsham.
The Sustainability Appraisal (SA) recognised this issue, “SN0390 (albeit the increased site area version) at Earsham is considered to have the greatest sensitivity (to the River Waveney Valley) , on the basis that it is an expansive, open field at the eastern periphery of the village which helps frame the village within the landscape, contributing to its landscape setting and character”.
The River Waveney joins The Broads and this highly sensitive area is considered in NPPF para 176 which notes that “great weight should be given to conserving and enhancing landscape and scenic beauty in National Parks, The Broads and Areas of Outstanding Natural Beauty”, going on to note “development within their settings should be sensitively located to avoid adverse impacts”. It is unsound to develop beyond the existing linear building line and impact on the setting of the River Waveney and wider Broads setting.